Fossil Q Connected Accessories
In 2015, after identifying a strong market opportunity to pair their master watchmaking craft with new and emerging technologies, Fossil decided to enter the world of smartwatches. They came to R/GA to make it happen. After nearly a year of market research, product development, design and testing, what emerged was Fossil Q– a suite of devices (Android powered smartwatches, hybrid non-display smartwatches, and smart ‘bracelets’) that were quite unlike anything else on the market.

As the lead visual designer I helped define the product (physical and digital) feature set, established the look and feel, and executed the visual design of the partner application.
Senior Designer
R/GA New York
The core team:
Pablo Honey
Chelsea Garber
Erin Kim

Creative Director
Experience Designer
Visual Designer
Keeping it joyful
Activity trackers take themselves very seriously. A look around the fitness landscape reveals a sea of slick black and white devices. Bar graphs and calorie counters. Motivational prompts robotically urging you to beat your best day.

We came at it from a different angle. Fossil is a fun brand. Quirky. Irreverent. We made sure Fossil Q channeled this personality. We introduced a new featured that tracks a user’s curiosity by prompting them every day to complete a simple creative challenge. When it launched, Fossil Q was without a doubt the most seriously unserious activity tracker ever released.