In 2015, after identifying a strong market opportunity to pair their master watchmaking craft with new and emerging technologies, Fossil decided to enter the world of smartwatches. They came to R/GA to make it happen. After nearly a year of market research, product development, design and testing, what emerged was Fossil Q– a suite of devices (Android powered smartwatches, hybrid non-display smartwatches, and smart ‘bracelets’) that were quite unlike anything else on the market.
As the lead visual designer I helped define the product feature set (physical and digital), established the look and feel, and executed the visual design of the partner application. In all, the product has 3 primary functions: activity tracking, curiosity tracking and filtered notifications.