Kitsune is a new ramen food truck descending on the streets of New York City that is serious about one thing. Making every bowl of ramen they make the best bowl of ramen they’ve ever made. Their expertise comes from rich Japan tradition but their unique take on ramen could only be found in New York. My challenge was to create a brand that embraced this tension. I delivered a system that honors both the dish’s origin and the vibrant New York City streets where it’s enjoyed. The result is minimal but bold. Comforting but energetic. Sophisticated yet always makes you smile.
Fun fact: The brand gets its name and is heavily inspired by the Japanese fox (aka Kitsune, 狐, キツネ). In Japanese folklore the fox is a magical creature that is intelligent, cunning, and can grow up to nine tails.
Let it be known: This is purely a design exercise. None of it is real.
2019 Personal Project
Disclaimer: In case you’ve landed here unexpectedly, you've probably noticed this webpage has little, if anything, to do with the French clothing brand Maison Kitsuné. For all your Parisian fashion needs, head over here.