Funday App
Funday is a brand new service that turns any beach into a beach resort. One part Seamless, one part concierge, fifty parts fun. Funday delivers everything you need for the beach– sunscreen, smoothies, double bacon cheeseburgers–straight to your towel. No shirt, no shoes, no problem.

I partnered with Jenna Doctoroff to design the app. Our primary user was a 16-99 year old who would rather be kickin’ it at the beach than fumbling with a delivery app. We created a simple, contrast heavy (hello direct sunglight), intuitive experience that makes the ordering process a breeze. Because when you’re on the beach you should be on the beach. Not your phone.
2020
Freelance
Team
Jenna Doctoroff, Alex Marsh, Brad Warsh
The work
Product Design, Art Direction
We focused on making the experience as easy as possible. Smart recommendations, featured products, streamlined search, and a modular, contextual homepage made it easy for a user to find what they were looking for and get straight back to beaching.
Unlike traditional food ordering apps, we allowed users to easily place orders from multiple establishments– making it easy to get a chocolate shake, sunscreen, and/or a portable shower delivered in one go.
Figuring out where to deliver the order proved to be challenging. How do you find someone on the beach? There are no addresses. GPS is only so accurate and service is often spotty. After many iterations we landed on a 3 pronged approach combining GPS, collecting photos of our user’s surroundings, and a guided form field.
Throughout the entire process we stayed in touch with up to the minute updates. If our users had a question before, during, or after they ordered, their personal Funday server was always just a DM away.
At the end of the day we were aiming to do one thing – transform every trip to the beach into a vacation. We took away the hassle so we can all enjoy the sandier things in life.