A challenge to myself to brand a very imaginary New York City ramen food truck. The truck gets its name and is heavily inspired by the Japanese fox (aka Kitsune, 狐, キツネ). In Japanese folklore the fox is a magical creature that is intelligent, cunning, and is able to grow up to nine tails. The resulting brand is minimal but bold. Comforting but energetic. Sophisticated yet makes you smile.
Personal Project