Mailchimp
Mailchimp started as an email marketing platform, but now they do landing pages, social ads, audience management, and so much more. R/GA came in to shake up a customer base that was sleeping on all the great stuff Mailchimp has to offer and get them to take another look. Using a new brand developed by Collins, we completely redesigned mailchimp.com from the ground up and launched a full scale brand campaign.

I was responsible for co-leading the design of the website (including creating a fully functioning digital module guide), art directing 114 illustrations, designing 34 billboards, creating a bevy of digital ads, and leading the design of R/GA’s internal and external communications around the work.
2018
Design Director
R/GA New York
The core team:
Bethany Kennedy
Lucia Orlandi
Chelsea McLemore
Megan Trinidad
Rachel Wright
Kit Coyne
Brigit Hickey
Youngbum Kim

Design Director
Creative Director
Creative Director
Creative Director
Senior Copywriter
Experience Designer
Associate Designer
Designer
Systematic
The entire website was built using 117 reusable modules, 17 type styles, 15 colors (but really mostly just yellow), and 4 tons of blood sweat and tears. I co-lead the design effort with Bethany Kennedy. Lucia Orlandi served as our creative guide, while Brigit Hickey was in the trenches keeping us all honest.
Illustration
We worked with 6 illustrators in 4 countries to create 114 illustrations for the brand relaunch. I worked with Lucia O. to oversee the concepting and art direction to ensure we created a cohesive system. The briefs were kept intentionally vague to let the artists run wild. The results? Absurd perfection.
Prototype & Digital Module Guide
To ensure the final product matched our vision, I (along with Hunter Noxon) created a fully responsive digital module guide and accompanying 13 page prototype. It was an invaluable tool that informed design decisions, fleshed out responsive behavior, and showed motion and micro-interactions in practice. The tool was built with useable code in Webflow, eliminating almost all of the guesswork from the development process.
Prototype
Digital Module Guide
Brand campaign
But wait, there's more! We also created a fully integrated brand campaign to let the world know that Mailchimp is More Than Mail. I designed 34 out-of-home placements (for Atlanta, Chicago, Boston, New York, San Francisco and LA) and a bevy of digital banner and custom ad units.
Campaign team:
Megan Trinidad
Lucia Orlandi
Simon Gibson
Dan White
Chris Parker
James Schumacher
Aidan Guitarri

Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Senior Copywriter
Senior Art Director
Associate Creative Director