In only a way that Mailchimp could, we made marketing concepts seem fun. By combining striking, conceptual visuals with bold headlines, we created a quirky campaign that highlighted the power of Mailchimp’s platform while making it feel simple and approachable.

The creative team was nimble, Rachel Wright and I concepted each image, GIF and video, and as the lead designer, I created the look and feel of the campaign and art directed the full suite of creative assets.

Lights. Camera. Hedgehogs! As part of the campaign we created four :15 videos for social and YouTube pre-roll. To cap it off we created a living digital style guide to house the final campaign look and feel, messaging, and assets. No hunting around for playbook-final-015-final.pdf for any of the partner agencies executing the campaign.

The core R/GA team was myself, Rachel Wright, and Megan Trinidad. Photography was by The Marbles.