A rainy day challenge to myself to brand a New York City based ramen shop. In Japanese folklore the fox (kitsune, キツネ) is a magical creature that is intelligent, cunning, and is able to grow up to nine tails. The resulting brand is minimal but bold. Comforting but energetic. Sophisticated yet makes you smile.

If you, or any chefs you know, are looking to get into the ramen game and need an identity and app design, let's chat.