In 2019 Mailchimp came to R/GA for help introducing their all new All-in-One Marketing Platform to the world. The challenge was to communicate in-depth product benefits to non-marketers.
‍
We told the story of the platform in a way that only Mailchimp could– through the lens of their own incredibly creative and quirky customers. They made the product approachable and simple. “Hey, maybe I can do marketing.”
‍
I was the lead designer, established the look & feel, art directed, and oversaw a rockstar team of 6+ designers and animators on the project. We created train wraps, subway station takeovers, highway billboards, print ads, bus shelters, social posts, and digital ads.