The day-to-day of being a small business owner, while often depicted as glamorous, rarely is. With Mailchimp & Co. we set out to show the entrepreneur experience in all its true glory. The mess. The chaos. The unexpected beauty. Working closely with the Mailchimp team, we created a new brand that is authentic, eclectic, exclusive (but not that exclusive) experience that all Mailchimp & Co. Partners can feel proud of.
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I led visual design for all aspects of the engagement, including, but not limited to, fleshing out the brand system, setting the art direction, running a fully-remote (#covid) photoshoot, creating the digital campaign, and crafting the digital experience.