In the fall of 2019, Mailchimp came to R/GA looking for help introducing their all new All-in-One Marketing Platform to the world. The challenge was to communicate in-depth product benefits to both marketers and non-marketers while standing out in an increasingly crowded field.
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Combining striking, conceptual visuals with bold headlines, we created a quirky campaign that highlighted the power of Mailchimp’s platform while simultaneously making it feel simple and approachable. Rachel Wright and I concepted each image, GIF and video, and as the lead designer, I created the look and feel of the campaign and art direction of the photography.